Bpost banque is a bank that is strongly against technical jargon, where everything is designed to be as simple and easy as possible.
We conducted two projects for them:
My Financial Life Guide.
An informative guide retracing the four main phases of financial life, from getting your first job to enjoying a happy retirement. It contains pieces of advice, practical tips, recapitulative charts, interviews of experts and testimonies.
What we did:
• We created the whole project from scratch with them
• We defined the tone of voice and wrote the copy
• We elaborated an e-mail and mail-out campaign based on the paper Guide