We created a personalized mail-out in order to reward customers holding a Carrefour Bonus Card
with €5 checks for gathering a sufficient amount of Bonus Points.
This was a print loyalty campaign. 24 Direct Mailing per year minimum. (1x per month a print run of 1,050,000 copies + 1x per month 1 print run of 350,000 copies).
The Bonus Time campaign comprised several different elements: flyers, folders, samples…
What we did:
• We managed the database for special offers and packshots
• We handled the scheduling of the campaign
• We created an A4 letter containing 5 to 8 coupons with
• We created a segmented flyer and segmented crossroads communication
• We handled the offset printing as well as the digital version of the mail-out, and its expedition (via post and door-to-door delivery).