Touch Agency

Ciné Telé Revue.

Ciné Telé Revue

How do you engage a TV magazine’s readership by
encouraging them to watch less but watch better?

The content offered in Ciné-Télé-Revue, provided by its specialized journalists, sums up everything there is to see and know about. Reading Ciné-Télé-Revue is getting straight to the point, avoiding wasting any time and therefore having more time for oneself, for hobbies and enjoying life and the company of loved ones.

What we did:

• We demonstrated that as an expert of TV content, Ciné-Télé-Revue has an important role to play as a guide and a curator of “hidden gems”.
• We created a new baseline for the magazine: « Regardez moins, regardez mieux. » (”Watch Less, watch Better.”).
• We created and followed-up on a campaign, with the design of a 3D image and video used on posters, magazine ads and digital screens + radio campaign.