Carrefour

Carrefour: Bonus Time

Goals

Loyalty

Sales increase

Drive to store

The issue

How to build loyalty among Carrefour customers via personalized offers every two weeks?

Our solution

Creation of a print loyalty campaign: personalized direct mailing to reward Carrefour Bonus Card holders with personalized offers to obtain 5 € vouchers once a sufficient amount of Bonus Points is reached. Campaign includes different elements: personalized letter, flyers, coupon book, samples, …

+30%

of people use their coupons

16.800.000

custom DM each year